Sunday 8 November 2009

Taking the Plunge - Hypercard is Introduced to the world

I'm in favour of the Bundling of Hypercard as for me its the start of Interactive Media as we (I?) understand it. The ability for artists and designers and creative people in general to create content in any media type that had to be interacted with, had to be mediated via a computer and had to be accessible. What existed in this vein before that?
It removed a great deal of the scientific and technological mystery that enveloped the computer industry and for the first time there was a tool aimed at creating content (no-one really knew what to do with it) that used language, forms and ideas not shrouded in techno language. The content and the means of working with that content merged. A single person could do both back end and front end with a view to creating something engaging. Was this possible before? It aimed to bring the machine closer to us as opposed to the prevailing view that we had to become closer to the machine. It gave rise to the rebirth of the renaissance man idea.
We take stuff for granted now that at the time was quite revolutionary in the context of where it was i.e. in the hands of anyone who had a mac - which back then essentially meant creatives.

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